Server-Side Tagging Integration

Tracking through your own server instead of the browser

Server-side tagging moves the collection and forwarding of tracking data out of the browser and onto a server you control. We set up the connection for your platforms, configure the data streams and then verify every event.

Tags running in the browser are cut back by blockers, browser settings and short cookie lifetimes. Via the server, collection stays more stable and you keep control over which fields leave the house. One thing server-side tagging does not replace: your visitors' consent. It remains a prerequisite and is built into the configuration.

Your benefits with server-side tagging

• More stable data: Collection runs through the server and is not cut back by browser settings and blockers.
• Control over the fields: You decide which data goes to which platform instead of leaving it to the browser.
• Fewer scripts in the browser: Some of the client-side scripts fall away, which eases page rendering.
• One setup for several platforms: Google, Meta, TikTok and others run through the same server structure.
• Verified, not assumed: After setup we test the events and document what arrives in the platforms.
• Consent built in: The consent logic is part of the configuration, not an add-on afterwards.

Our services at a glance

Setting up the server environment

We set up the server structure for tagging and connect it to your shop.

Connecting the platforms

Google, Facebook and Instagram, TikTok, YouTube, Amazon and Hotjar are connected – depending on what you use.

Configuring the data streams

We define which events are recorded and which fields go to which platform.

Consent and data forwarding

The configuration takes your consent settings into account, so that nothing requiring consent is forwarded without it.

Testing and validation

After implementation we check every event and document which data arrives in the platforms.

Handover and documentation

You receive an overview of the events set up and the data fields transmitted.

Who is server-side tagging suitable for?

• Shops whose conversion figures in the advertising platforms are well below the figures in the shop
• Merchants advertising on several platforms at once who need a shared data basis
• Operators who want to control which data leaves their house
• Shops where many client-side tracking scripts weigh on page rendering
• Teams who want to put their data processing in order before a review

Frequently asked questions

Which platforms do you connect?
Google, Facebook and Instagram, TikTok, YouTube, Amazon and Hotjar. We check further platforms on request.

Does server-side tagging make my tracking data protection compliant?
No. Server-side tagging changes where data is processed and which fields are forwarded. Your visitors' consent remains necessary, and the legal assessment of your processing remains your responsibility. We build the configuration so that your consent settings take effect.

Do I still need a consent banner?
Yes. Nothing changes about the requirement for consent.

Will my site become faster as a result?
Some of the client-side scripts fall away, which eases page rendering. How much depends on how many scripts previously ran in the browser.

Where does the server run?
We agree that with you – depending on your infrastructure and your requirements regarding the place of processing.

How do I know everything arrives?
After setup we test every event and document the result.

Can I keep my existing client-side tracking?
During a transition period, yes. What runs in parallel permanently is agreed beforehand, so events are not counted twice.

Scope and framework

• Service: setup and configuration of server-side tagging including data streams
• Platforms: Google, Facebook and Instagram, TikTok, YouTube, Amazon, Hotjar – others on request
• Consent: your consent settings are incorporated into the configuration
• Acceptance: testing and validation of all events set up
• Handover: documentation of the events and the data fields transmitted
• Server environment: by arrangement, depending on your infrastructure

Ask about server-side tagging – we will review your current tracking beforehand.